My wife showed me this video created by Norm Miller, Chairmain of Interstate Batteries. I love the intent of the message and the heart behind it, but have two questions:
- Is the message clear as presented (especially if you hadn’t seen the intro)?
- Is the message relate-able as presented?
I figured if our children were a little confused, it could be interesting to see what others think.
Watch the video and let me know your thoughts:
I feel like where Interstate Batteries’ “God’s love” video falls short, the following ad campaign for Liberty Mutual gets the message across beautifully- http://www.youtube.com/watch?v=JYATwAZzWEE&feature=related
There is no mysterious ray of hearts, swirling about the city and magically preventing men from fighting and women from abusing their children. I think the key is personal responsibility for the choices we make every day about who we want to be in the world. The video misses that point.
Lara – I completely agree. I think the Liberty Mutual spot is far more relate-able and conveys a clearer message.
Thanks for checking in from sunny San Diego! Hug a palm tree for me.
Pingback: souvenir bandung
I agree, the message isn’t readily recognizable. It would seem likely to be confusing for kids in my opinion. I tried to watch the Liberty Mutual one mentioned by Lara but it’s been removed ;-(
I found it – try here: http://www.youtube.com/watch?v=lCYuNY_MvSA
mmm, I’m confused….that clip is the same as the one above on your blog. The one I tried to find was the one Lara mentioned in her comment to you above. When I click on it, the message says the user has removed it. Oh well…..
Oh… right. Well, if I remember correctly, it was this one, which you have probably seen on television: http://www.youtube.com/watch?v=L5ya8J-jyK4